Select Works
A few things I worked on as an agency copywriter at Hypnosis.
Perth Festival
As a cinephile and frequenter of Perth Festival’s Lotterywest Films, it was pretty rad to see the 2025 launch video I’d worked on play at the summer season’s first screening.
Liquor Barons
To have my 2024 Seinfeld rewatch immortalised in a brand campaign is truly an honour. In all seriousness, this campaign was SO fun to write for and the crew at Liquor Barons were a dream to work with.
Aqua Technics Pools
The great thing about working on this campaign was how connected everyone at Aqua Technics and the agency felt to the idea of the backyard swimming pool as shared Australian nostalgia. Fun fact: that’s my uncle Matt on the surfboard.
Playwest
I found that my favourite agency work was helping to build new brand identities from the ground up. For Playwest, I got to write a bunch of headlines, a manifesto and a brand tagline that ooze West Australian attitude.
Iren
When I started working on this rebrand for Iren I had no real idea how data centres work. I still don’t. But it didn’t stop me from writing headlines and epic VO scripts for their relaunch and convention videos.
Gage Roads
My first ever campaign! A week into my Hypnosis tenure I was writing scripts, product copy, social media posts and giving recording notes to ‘the voice Australia trusts’ Robbie McGregor.