Some of my fondest childhood memories are from my Pop’s backyard pool. And for many who grew up on this remote island continent where it gets really bloody hot in summer, this is also the case.

From this insight came Memories Like No Other, an Aqua Technics campaign that veered from pool advertising formula and banked on the collective nostalgia of Australians. Everyone got involved on this one and it was so nice seeing so many Kodaks of childhoods well spent.

My contributions were script ideation and refinement (including the final 30-second spot and 15-second cut down) and a couple of family photos that made the final cut.